Consent, Compliance, and Conversational AI: Marketing's New Reality
In this episode, Nitin Seth, CEO of SMS Magic & Conversive, reveals how strict privacy regulations like GDPR and TCPA are forcing marketers to completely rebuild their customer engagement infrastructure around sophisticated consent management and AI-powered channel orchestration. Most provocatively, Nitin argues that traditional mass-market branding is dead—replaced by direct customer experience and real-time engagement that requires marketers to master database marketing, social media management, and AI-driven personalization to survive in this privacy-first future.
About Nitin Seth:
Nitin Seth is the CEO & Co-Founder of SMS Magic & Conversive.
5 Key Takeaways for Marketers:
1. Privacy Compliance Is Now Table Stakes, Not Optional
2. Consent Management Requires Sophisticated Digital Infrastructure
3. AI-Powered Channel Orchestration Is Replacing Single-Channel Thinking
4. Conversational AI Will Transform Brand Engagement Architecture
5. Traditional Branding Is Dead - Direct Customer Experience Is King
Timestamps
00:04:22 - 00:05:42 From IIT Engineer to Marketing Tech CEO: Nitin's Journey
00:05:42 - 00:08:37 Why Privacy-First Marketing Is Now Essential for Every Brand
00:08:38 - 00:10:45 Privacy Laws Then vs Now: What Changed for Marketers?
00:10:45 - 00:13:53 The Compliance Landscape: US vs European Marketing Rules
00:13:53 - 00:17:41 How Brands Actually Handle HIPAA and Privacy Compliance
00:17:41 - 00:20:49 What Every Marketer Must Know About Privacy Compliance
00:20:49 - 00:25:47 What Is "Consent" and Why It Matters for Your Marketing
00:25:47 - 00:30:22 Building Customer Preference Centers That Actually Work
00:30:22 - 00:34:36 How AI Can Make Privacy Compliance Easier (Not Harder)
00:34:36 - 00:39:49 Channel Orchestration: The Future of Customer Engagement
00:39:49 - 00:43:11 From Search to Conversations: How Customer Behavior Is Changing
00:43:11 - 00:47:32 Will ChatGPT Kill Google Ads? The Future of Lead Generation
00:47:32 - 00:48:58 How Conversational AI Will Transform Customer Experience
00:48:58 - 00:55:40 Building Brand-Specific AI Without Losing Customer Data
00:55:41 - 00:59:10 The New Marketing Architecture: Privacy + AI + Personalization
00:59:10 - 00:59:56 Essential Skills Every Marketer Needs for the Privacy Era
00:59:56 - 01:00:47 Tech Skills That Will Future-Proof Your Marketing Career
01:00:47 - 01:02:27 What Should 18-Year-Olds Learn for Marketing's Future?
01:02:27 - 01:04:19 The Death of Traditional Branding: One Professor's Prediction
#PrivacyFirstMarketing, #ConversationalAI, #MarketingCompliance, #CustomerEngagement, #AIMarketing, #DataPrivacy, #MarketingTech, #FutureOfMarketing, #ConsentManagement, #marketingautomation

This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit https://www.movingwalls.com to learn more.

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