Artwork
iconShare
 
Manage episode 497524723 series 3676575
Content provided by Conversion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conversion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

HP’s Instant Ink has revolutionized the ink cartridge industry, offering consumers up to 50% savings and the convenience of never running out of ink. Launched in 2013, it now boasts over 10 million subscribers across 38 countries. In this episode, Sovrin Tolia, HP's Head of Product, and Stephane Bardin, Worldwide Product Manager, dive deep into the secrets of Instant Ink’s rapid growth and success. From overcoming initial consumer behavior challenges to utilizing experimentation and innovative business models, they share key insights into scaling a successful subscription-based service. Learn how HP transformed the printing experience and continues to evolve with the help of data-driven decisions and continuous testing.

#HP #InstantInk #SubscriptionBusiness #Innovation #GrowthStrategies #CustomerExperience #BusinessModelInnovation #DataDriven #ABTesting #MarketingStrategy #ProductLedGrowth #ConsumerBehavior #TechGrowth #DigitalTransformation #SubscriptionServices

  continue reading

9 episodes