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Kristina and Matt Loftus of Rhoback: From a Camper, a Dog, and a Dream to a National Lifestyle Brand
Manage episode 514793450 series 3649192
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Kristina and Matt Loftus two of the three co-founders of Rhoback are partners in life and in business. As the first married couple to appear together on The Corporate Couch, they share how a college friendship, a Rhodesian Ridgeback named Bunker, and a camper full of polo shirts became the foundation for one of the fastest-growing activewear brands in the country.
In this conversation, we cover:
How Rhoback was born during business school brainstorming sessions and inspired by their high-energy dog, Bunker.
The early “Under Armour meets Vineyard Vines” vision that shaped their brand (and using ignorance as a superpower).
How Kristina learned Shopify, coding, and Photoshop to build the business from scratch while selling gear up and down the East Coast in a camper.
The lessons of humility and grit that carried them through tough startup years, including one memorable highway surfboard incident.
How they’re building a family, a company, and a culture rooted in partnership not ego.
From golf stories with Steph Curry to guerrilla marketing stunts on Nantucket, the Loftuses bring humor, authenticity, and hustle to every chapter of Rhoback’s journey. This episode is a masterclass in teamwork, trust, and building something meaningful together.
This episode is brought to you by... Ever wish your company updates could be less "quarterly earnings report" and more "late-night talk show"? At Pelaccio & Partners, we're revolutionizing internal communications with podcasts that employees actually want to listen to. Imagine podcast episodes that make your employees laugh while staying informed. Our founder, Jeff Pelaccio, doesn't just create podcasts; he creates conversations that break through the noise. Whether you're a growing startup or a massive corporation, we turn your company's story into audio gold. Leadership becomes human. Remote teams feel connected. Your message cuts through the clutter. Jeff is happy to share his insights on improving your culture, increasing employee engagement, and retention. You can contact him via LinkedIn or schedule a Zoom call via this link - 15-minute call with Jeff.
To learn more about Rhoback, Kristina, and Matt:
Rhoback: https://rhoback.com/pages/our-story
Kristina: linkedin.com/in/kristina-loftus-638a9222
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