Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
2: How to Reach Out to 95% Fewer Prospects and Still Get the Same Results w/ Geoff Winthrop
The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy
Manage episode 288638747 series 2902568
Content provided by Rick Holmes: CEO of Every Market Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rick Holmes: CEO of Every Market Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Bad news, sales teams: it’s not practical to reach out to 100,000 prospects in one industry.
Not even if you’re making as many cold calls a day as humanly possible. You have to whittle it down.
You can almost look at it like professional editing in movies or literature. You throw all the fluff out and boil it down to the most essential elements.
In this episode, Geoff Winthrop from Acquirent shares why you need a specific ideal customer profile, and how you begin to come up with one.
51 episodes
