))
Technical Sessions 1: B2B to B2C Matching
Manage episode 288638730 series 2902568
Content provided by Rick Holmes: CEO of Every Market Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rick Holmes: CEO of Every Market Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make.
In that case, why bother with matching B2B to B2C data?
In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data.
51 episodes
Share
