Episode 028: Win In A Competitive World With Strategic Differentiation Strategy with Roy Osing

The CPA Marketing Genius Podcast

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2+ y ago 28:46

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[00:01 - 01:24] Opening Segment

Roy Osing shares his 40 years of successful executive leadership experience
He is devoted to inspiring leaders and entrepreneurs to stand apart from the average, boring route and achieve their true potential

[01:25 – 24:45] Win In A Competitive World With Strategic Differentiation Strategy

He discusses his idea of, “Be Different or Be Dead”
He created his own strategic game-planning process which helps determine how big a company wants to be
How to determine who you want to serve and how to get them to transact with you
Gaining a granular understanding of their target market and developing strategies to reach them
Increase revenue by targeting businesses that are willing and able
Building relationships with their target market and understanding their needs

[24:46 - 28:46] Closing Segment

Roy shares how to be successful in the CPA profession by focusing on creating a unique and special statement that will set you apart from the competition
He emphasizes the importance of getting away from benchmarking and copying others rather developing your own unique approach to CPA marketing
Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!
Final Words

Connect with Roy Osing on his:

Website: Be Different or Be Dead

LinkedIn: Roy Osing

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Tweetable Quotes

“Success is a function of being different.” - Roy Osing

"If you really want to be creative and different and stand out, you have to have an audacious goal." - Roy Osing

"Get away from the world of copying, get away from benchmarking. Benchmarking is a tool for people who want to stay in the herd. If you want to be successful, you need to get out of the herd." - Roy Osing

45 episodes

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