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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Bravery in the trades isn’t just about the work-it’s about showing up, telling your story, and owning your voice.
In this episode of The Craft & Calling, host Christene Marie sits down with Todd Weyandt, marketing leader and host of the award-winning Bridging the Gap podcast, to explore the truth about personal branding in the trades - and why courage, storytelling, and authenticity matter more now than ever.
Todd breaks down how every business owner, operator, and trades professional already has a personal brand… the question is whether you’re shaping it intentionally or letting others define it for you.
From reframing failure as innovation to building trust through vulnerability, this conversation is a blueprint for becoming a leader people actually want to follow.
- Why every trades professional already has a personal brand
- The difference between humility and hiding
- How to reframe failure as a superpower
- Why people connect with people, not companies
- How storytelling builds culture, trust, and legacy
⏱️ CHAPTERS
0:00 Intro
1:20 Misconceptions in the construction industry
5:42 Why failure makes you better
13:38 Generational pressure + Millennials: "we don't know how to fail well"
17:00 Owning your personal brand
22:07 Leadership, legacy, and humanizing your company
29:01 Changing the story of construction
🛠️JOIN THE CRAFT & CALLING COMMUNITY
Facebook Community: https://www.facebook.com/share/g/1EGSbGY8Cb/
Facebook Page: https://www.facebook.com/profile.php?id=61580176657539
The Craft & Calling Website: https://thecraftandcalling.com
👤 GUEST BIO: TODD WEYANDT
Todd Weyandt is a marketing leader and host of the award-winning Bridging the Gap Podcast, known for transforming complex construction and technology topics into clear, engaging insights. With over 15 years of experience, he helps teams connect strategy with real-world outcomes through storytelling and innovation.
🔗CONNECT WITH TODD
LinkedIn: https://www.linkedin.com/in/toddweyandt/
Website: https://asti.com/
Podcast: https://bridgingthegappod.com/
💡THANK YOU FOR WATCHING
- Like the video
- Comment your biggest takeaway
- Subscribe for more episodes
- Join the newsletter at https://thecraftandcalling.com/
- Listen to the audio version on all major podcast platforms
#CraftAndCalling #ToddWeyandt #ConstructionPodcast #TradesLeadership #PersonalBranding #BridgingTheGap #ConstructionInnovation #AuthenticLeadership #BuildYourLegacy
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