In this episode of The Craft, Colby and Carter sit down with Tyler Johnson. Tyler is a filmmaker and creator from Roanoke, Virginia who is currently working out of Nashville, Tennesee. He is the co-founder of KING ZEHN Entertainment. Focusing primarily on real-time comedy sketches, King Zehn has established a large presence in the realm of short-form, creative content. They currently have over 174 million views on YouTube and 900k followers on TikTok.

Their conversation explores Tyler’s creative process and revision strategy. They also discuss the business aspects of King Zehn, exploring the differences between platforms and monetization avenues.

Chapters:

0:00 - Introduction

3:00 - Generating new ideas

5:20 - Dealing with creative constraints

7:44 - Finding his craft

8:49 - Framing and shot design

10:10 - Editing process and revision

12:00 - Developing a YouTube presence

14:13 - Understanding audiences across platforms

18:00 - Developing King Zehn into a viable business

20:56 - Exploring the future of King Zehn

25:19 - Appreciating creative influences

26:27 - Explaining the usual workday

30:38 - Thinking through algorithms

34:14 - Considering the “subscriber” model

35:13 - Developing products

36:40 - Sustaining as a creative

41:17 - Working through creative burnout

43:15 - Knowing how to get started

45:44 - Supporting their work

King Zehn

Youtube

Instagram

TikTok

Send feedback or topic ideas to [email protected].

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Cover art was designed by Elizabeth Newell. Learn more about her work at elizabethnewelldesign.com or on Instagram @elizabethisadesigner.