Laravelis one of the most popular PHP web frameworks today and has gained much traction worldwide. However, one thing it doesn't have is a proper e-commerce system. Saurav Pathak took this gap between Laravel and the developer community as a business opportunity. He joins Ben Rometsch to share how he bootstrapped a company called Magisto, an open-source eCommerce ecosystem that provides reliable support to the merchant community. Saurav explains the community management strategies that spelled success for their team, their marketing tactics, and how they drew inspiration(and perform alongside) eCommerce giants like Shopify.