What is Brain Capital, and how can it elevate your company’s bottom line and enhance employee well-being?
Brain disorders cost the global economy an estimated $5 trillion annually. Yet, by scaling existing interventions, society can reclaim over 130 million years of higher-quality life.
Brain Capital represents the collective value of human cognitive abilities, encompassing both brain skills—such as creativity, curiosity, adaptability, and resilience—and brain health, the optimization of brain function to achieve peak performance even in the presence of disease.

In our fast-paced, innovation-driven economy, Brain Capital is essential. It fuels our capacity to innovate, adapt, and solve complex challenges. It empowers individuals and organizations alike to develop groundbreaking ideas and master new skills, fostering resilience in an ever-changing world.
Today, Brain Capital is more vital than ever, yet it's increasingly vulnerable. Join us to explore the growing concerns surrounding brain health and discover why understanding and investing in Brain Capital is essential for the future success and well-being of us all.

Dr. Harris Eyre MD PhD is a scholar and entrepreneur dedicated to fostering awareness, data, tools and leadership for the brain-positive economic transformation aka the brain economy. To do this, he works across public, non-profit, and private sectors.

The brain economy represents an objective to halt and reverse the depletion of brain capital (encompassing social, emotional, and cognitive brain resources). Dr. Harris also assumes a leadership position at the Brain Capital Alliance, the Brain Economy Hub, and is a member of the Champion's Cabinet of the Davos Alzheimer's Collaborative. He is a global thought leader on building our national and global brain capital to sustain the brain capital economy.

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