Ep. 57: She Listens to the Internet for a Living — Here’s What She’s Hearing ft. Jazmin Griffith
Manage episode 481004529 series 3652928
This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo.
__
Jazmine:
__
Timestamps:
00:00 Introducing Jazmin
01:06 What is social listening?
04:48 The most important datapoints as a creator
08:34 The newest tools to analyze your social media
10:44 Finding valuable content amongst the slop
14:35 The inspiration behind Que Lo Que
21:12 How you can use social listening as a creator
24:02 The value of LinkedIn over TikTok
27:15 Blurring the lines between influencer and creator
32:54 Gen Z's unique relationship with social media
38:45 Jazmin's social media evolution, from hobby to business-card
44:05 The difficulties of making content as a solo creator
57 episodes