))
010 - Crafting Meaning: Jeff Sexton on Branding & the Human Need for Story
Manage episode 487807593 series 3612454
DESCRIPTION
Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection.
BIG IDEA
Jeff unpacks how children’s squabbles reveal the essence of narrative control—shifting the beginning of a story to change its meaning—and connects this to iconic advertising campaigns like Cadillac’s “Penalty of Leadership.”
At Cult Your Brand, we're obsessive about loyalty - how to get it, how to keep it, what to do so you never lose it.
Ready to transform your slightly-better-than-average brand into a lovable, personable powerhouse brand? Let's talk.
Contact information for Jack Heald & Cult Your Brand
- Learn how to Cult Your Brand.
- Who are these Wizard of Ads people and what are they all about?
- Explore the magic which is the Wizard Academy.
10 episodes
Share
