HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if you could build a consumer insights function from scratch and get immediate buy-in across your organization? In this episode, hosts Stephanie and Matt sit down with Ashley Hopkins, a veteran insights leader who has transformed research functions at ASICS, Wayfair, and now Resident. Learn how to conduct effective "listening tours" to build trust, create impactful insights programs that scale, and master the art of getting executive buy-in through identifying key sponsors and skeptics. Whether you're building an insights team or looking to increase your research impact, this conversation offers practical strategies for embedding consumer understanding into every facet of your business. Tune in to discover why treating your internal stakeholders like research participants might be the key to lasting organizational influence.
Episode Resources
- Ashley Hopkins on LinkedIn
- Resident on LinkedIn
- Resident Website
- Stephanie on LinkedIn
- Matt on LinkedIn
- The Curiosity Current: A Market Research Podcast on Apple Podcasts
- The Curiosity Current: A Market Research Podcast on Spotify
- The Curiosity Current: A Market Research Podcast on YouTube
The Curiosity Current: A Market Research Podcast is handcrafted by our friends over at: fame.so
31 episodes