Artwork
iconShare
 
Manage episode 481090840 series 3555213
Content provided by Anika Zubair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anika Zubair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
  continue reading

Chapters

1. Introduction (00:00:00)

2. Ashna Patel's Transition from Customer Success to Marketing (00:02:52)

3. Understanding the Bow Tie Model in Customer Journey (00:06:06)

4. The Role of Marketing in Customer Success (00:09:10)

5. The Importance of Messaging in Customer Engagement (00:11:53)

6. Aligning Marketing and Customer Success Teams (00:15:02)

7. Leveraging Marketing for Customer Retention and Growth (00:17:54)

8. Building Cross-Functional Relationships for Success (00:20:54)

9. Team Alignment for Customer Success (00:32:39)

10. Marketing's Role in Customer Retention (00:35:05)

11. Nurturing Customer Relationships (00:39:55)

12. Effective Messaging Strategies (00:42:03)

13. Cross-Functional Collaboration for Success (00:48:15)

14. Conclusion and Key Takeaways (00:55:30)

40 episodes