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Kat Brigham shares how SalesLoft's daily office hours program evolved from themed sessions to open forums, revealing that customers prefer flexibility over structure when seeking help.
• Started with daily office hours open to all customers regardless of size or segment
• Themed office hours failed because customers joined whichever session was happening soonest
• Scaled to 13 weekly sessions across global time zones to accommodate customers worldwide
• Tracked attendance data through Zoom-Salesforce integration to measure engagement
• Learned that having two CSMs per session provides better knowledge coverage
• Discovered that customers in EMEA preferred afternoon sessions despite earlier options
• Recommendation: run sessions at least weekly and keep them open to all customers
• Key insight: sometimes less structure creates more value for customers
Find Kat Brigham on LinkedIn to learn more about digital customer success strategies and scaled education approaches.
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Chapters

1. Office Hours Challenge: Theme vs Open Format (00:00:00)

2. Introduction to Customer Unsuccess Podcast (00:05:32)

3. Digital Customer Success Beginnings (00:08:36)

4. Global Office Hours Scheduling Challenges (00:13:55)

5. Tracking Attendance and Measuring Success (00:21:33)

6. Key Lessons and Finding Resources (00:24:37)

22 episodes