CX Iconoclasts are people who break with tradition by bringing new ideas and new ways of doing things to our attention. Where better to find such thinking than from major thought leaders and academics, who do not have to live with the restrictions imposed by quarterly business targets and results. These short extracts from the full discussions set out some fascinating views on the future of customer experience strategies and tactics. Richard Owen’s seven guests in this video are Peter Fader (Wharton) and Dan McCarthy (Emory), Erik Brynjolfsson (Stanford), Paul Marsden (Digital Wellbeing), Michael Schrage (M.I.T.), Liam Fahey (Leadership Forum L.L.C. and Ralph Oliva (Penn State). You should be able to find the full versions of each session wherever you get your podcasts.

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