In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferences.
Here's What You'll Learn:
❗Chris Brisson started his first business at 19, selling rims and tires on eBay.
❗He has always bootstrapped his companies, preferring to avoid investor cash.
❗Bootstrapping allows for more control and less pressure to grow quickly.
❗Finding the right co-founder is crucial for business success.
❗SMS can be integrated into every stage of the customer lifecycle.
❗Businesses should focus on generating leads through SMS and other channels.
❗Integrations with platforms like HubSpot enhance the value of SMS marketing.
❗Texting can be a powerful tool for two-way conversations with customers.
❗Every business should consider their phone number as an asset for lead generation.
❗Simple strategies like text-to-join can yield significant leads.
Timestamps:
00:00 Entrepreneurial Beginnings and Journey
03:02 Bootstrapping vs. Fundraising: A Personal Perspective
06:12 Building a Team: The Importance of Co-Founders
09:10 Leveraging SMS in Business: A B2B Perspective
12:07 Integrations and Customer Lifecycle Management
14:56 Best Practices and Use Cases for SMS Marketing
Chris Brisson:
Linkedin - https://www.linkedin.com/in/chrisbrisson/
SalesMsg:
Linkedin - https://www.linkedin.com/company/salesmsg/
Website - https://www.salesmessage.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/