EP 1359 Tim Heinze - Why People Are Polarised by The CVA - The Daily Coffee Pro Podcast by Map It Forward

The Daily Coffee Pro Podcast by MAP IT FORWARD

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This is the 4th in a five-part series on The Daily Coffee Pro Podcast by Map It Forward. Tim Heinze, the Director of Education of the Sustainable Coffee Institute (SCI), and host Lee Safar discuss the recent changes announced to the Q Grader program.

The 5 episodes in this series are:

1. SCA, CQI, and the "Evolved Q" - https://youtu.be/lpaJTxagZq8

2. Does the Q Need Evolving? - https://youtu.be/k5V-M1jsPUw

3. Issues With The 2004 Cupping Form - https://youtu.be/zs7WzpVhRSg

4. Why People Are Polarised by The CVA - https://youtu.be/6J-d0mSbjM0

5. Sustainable Coffee Institute (SCI) - https://youtu.be/LsdGyCD8AXY

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Tim discuss the industry's reaction to the recent changes in the Q Grader certification.

They explore the polarizing decision by the SCA and CQI to implement new quality evaluation measures during a time of multiple crises in the coffee industry, including price, supply, climate, and logistical issues.

The episode features a detailed examination of the challenges faced by industry professionals, the concerns over accessibility and transparency, and the impact on educators and producers.

Lee and Tim also address the broader implications of these changes and the need for a balance between certification accessibility and maintaining educational quality.

00:00 Introduction to the Polarization in the Coffee Industry

00:47 Support and Subscribe to Our Podcast

01:10 Welcome and Episode Overview

01:22 The Controversial Changes to the Q Program

01:33 Cosimo Libardo's Perspective on Industry Changes

02:31 Acknowledging the Trauma in Industry Changes

03:07 Trust Issues with SCA and CQI

04:07 Impact on CQI Instructors and Q Graders

04:41 Accessibility and Financial Barriers

05:21 Forcing Industry Compliance

07:21 Educator and Trainer Dissatisfaction

08:29 Quality vs. Accessibility in Education

10:10 Professional Development and Certification Challenges

11:55 The Real-World Impact on Coffee Professionals

19:35 Comparing CVA Certification to CPA

26:36 SCA's Role and Industry Expectations

27:58 Mastermind Groups and Industry Reflections

29:10 Final Thoughts and Upcoming Episode

29:32 Closing Remarks and Call to Action

Article referenced in this series:

https://www.comunicaffe.it/cosimo-libardo-board-sca-partnership-cqi/

Connect with Tim Heinze and Sustainable Coffee Institute (SCI) here:

• https://www.instagram.com/sustainable_coffee_institute/

• https://www.instagram.com/timheinzesea/

• https://www.sci-coffee.com/

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