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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.
Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email [email protected]
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This is the 2nd episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this episode of the podcast series, Lee and Samo delve into the complexities of defining 'good coffee' through the lens of science.
They discuss the impact of influencer marketing, the disappearance of independent testing, and the differences between commercial and specialty coffee industries.
The conversation also touches on the role of social media, the challenges of innovation in the coffee industry, and the importance of a scientific approach to product testing and development.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
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Connect with Map It Forward here: Website | Instagram | Mailing list
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here:
📧 email: [email protected]
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