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Lesson 7 - Learn Your Prospect's Role
Manage episode 478718413 series 3661221
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Understanding your prospect’s role is critical to tailoring your message and building trust. In this lesson, we’ll teach you how to research a prospect’s responsibilities, goals, and challenges. Your assignment will involve picking a prospect at one of your target accounts and creating a quick profile summarizing their role and what you suspect they care about most.
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