Episode 239: Chris Brisson, CEO of Salesmsg, is taking life one text message at a time.

⏱️ Timestamps:

00:00:00 - Intro

00:01:28 - Big ideas: AI in customer success

00:02:45 - Personalizing the customer handoff

00:04:24 - Text vs. email: Why messaging wins

00:06:42 - Finding balance in SMS intimacy

00:09:08 - Earning your space in the contact list

00:10:23 - Educating clients on appropriate usage

00:11:45 - The “textize your business” framework

00:12:54 - Final thoughts and an open invitation

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Chris Brisson:

Chris's LinkedIn: https://www.linkedin.com/in/chrisbrisson/

Mentioned in this episode:

Matik