Episode 253: Megan Burns knows it all begins with trust.

⏱️ Timestamps:

00:00:00 - Intro

00:01:47 - Trust takes center stage in B2B CX

00:03:02 - Beyond personal bonds: Organizational trust

00:04:02 - Trust issues with traditional CX metrics

00:04:51 - The silent driver across the customer journey

00:06:09 - The four pillars of customer trust

00:07:08 - The Ben Franklin effect in CX relationships

00:08:02 - Horizontal vs. vertical consistency challenges

00:09:35 - Why consistency scales better than wow moments

00:10:29 - Is trust the ultimate business currency?

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Megan Burns:

Megan's LinkedIn: https://www.linkedin.com/in/meganburns/