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The Ad Spend Black Hole: How to Increase Ad Performance in Your Dealership
Manage episode 469987102 series 3433233
In this episode, my guest is Jen Cole, the Chief Marketing Officer at Cars Commerce, alongside Jarrod Kilway, VP of Digital Operations at Casa Auto Group, and Ron Andrews, VP of Media & Digital Solutions at Cars Commerce. These folks have been in the trenches, building strategies that actually drive results, and they’re not holding back.
Because let’s be real… marketing in the auto industry feels like one giant mystery box. You pour money in, cross your fingers, and hope that somehow, miraculously, sales come out the other side. But here’s the million-dollar question:
- Do you actually know what’s working?
- Can you confidently say why a customer walked into your dealership?
- Or are you just throwing cash into the Google machine and hoping for the best?
Most dealers don’t have real accountability when it comes to their ad spend—and that’s exactly why we’re having this conversation.
Connect with David Spisak to Achieve Exponential Growth:
- Linkedin: https://www.linkedin.com/in/davidspisak/
- Website: https://www.davidspisak.com
- Email: [email protected]
- Phone: +1 (510) 604-0308
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