Most people think the revolution in automotive is “AI.”

But what if the real disruption, the one that will separate the next decade’s winners from everyone else, is something far quieter?

What if it’s the moment your systems start making decisions faster than your people can understand them?

That’s the conversation I sat down for with Marianne Johnson, Chief Product Officer at Cox Automotive, live from the Presidio Group Tech Summit at the Denver Art Museum. And in a day full of big ideas, her perspective stopped me in my tracks.

Here’s the question underneath everything we talked about:

Are dealers prepared for a world where their tech stack becomes more powerful than their playbook?

Inside this episode, Marianne and I unravel:

• Why “AI everywhere” can silently break your customer experience
• The hidden cost structure behind AI that almost nobody in retail is factoring in
• How data governance is about to matter more than lead generation
• Why scale not speed is the real advantage in the age of agentic systems
• The risk of fragmented tools when AI agents start acting independently
• And the one mistake dealers can’t afford to make: waiting

Nothing in this episode is theoretical.

Nothing is hype.

It’s the real-world blueprint from someone who sees where the industry is actually heading—not where the headlines say it’s heading.

Connect with David Spisak to Achieve Exponential Growth:

• Linkedin: https://www.linkedin.com/in/davidspisak/
• Website: https://www.davidspisak.com
• Email: [email protected]
• Phone: +1 (510) 604-0308
• Visit https://linktr.ee/spisakd for all our links

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