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What if the best photo you take is just the start? The Dead Pixels Society sits down with Heath Lassiter, founder of Niche AI, to explore how volume imaging is transforming from prints and proofs into living, brand‑ready media—think fusion assets mapped to body parts, refined face replacement, and motion‑from‑stills that parents and guests can’t wait to share. Lassiter's roots at Express Digital and deep work across schools, theme parks, events, and cruises give him a rare, pragmatic lens on what actually scales: fast inference, lower COGS, consistent brand aesthetics, and real privacy compliance.
Lassiter unpacks Niche AI’s core offerings—precision cutouts, fusion scenes, and immersive face swaps—built to operate at enterprise speed and quality. The conversation gets tactical on GPU throughput, cost curves, and why off‑the‑shelf AI often produces generic looks or drifts from target demographics. Heath explains how his team blends proprietary models with in‑house design to nail placement, mood, and age‑appropriate results, and how that approach translates into higher conversions and repeat purchases across e‑commerce.
Schools get a spotlight: extend fall capture slightly and replace the operationally heavy spring shoot with AI-driven products—seasonal themes, cap‑and‑gown automation (colors, tassels, even hands and diplomas when needed), and short motion clips for social. We cover data handling, GDPR, API vs on‑prem, and why once‑reluctant enterprises are now opening the door to responsible generative and non‑generative workflows. For parks and events, the image becomes both souvenir and marketing engine, turning guest photos into shareable media that drives reach and revenue.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning