Eric Brewer reveals the hidden reason so many salespeople struggle to close: they treat every complaint like an objection. In this episode, Eric breaks down the key differences between complaints, objections, and conditions—and why knowing the difference instantly changes your results. You’ll learn how to ask the right questions, avoid sabotaging your own deals, and uncover what’s really standing in the way of a yes. By the end, you’ll walk away with a clearer sales process that builds trust and helps you close more with less resistance.

KEY TALKING POINTS:

0:00 - Overcoming & Identifying Complaints

2:27 - Defining A True Objection

4:37 - Nailing Down The Conditions

10:55 - Strategies To Overcome

13:28 - Examples Of Objections Vs Complaints

13:56 - Objections + Rebuttals = Average Success

15:12 - Outro

LINKS:

Instagram: Eric Brewer

https://www.instagram.com/ericbrewerinvest/

Website: Eric Brewer

https://www.ericbuysyourhouse.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/