In our last episode of The Deep Dark, we dove into one of our favorite projects from last year–a local eatery called Daisy's Table. One of the key pieces of that project's success was Zach Etheridge and his team at Koll Interiors, so we thought nothing would follow it better than a deeper conversation with Zach himself to get his perspective and hear more about his work in interior design. Interior Designers play a vital role in shaping a brand in the physical sense. Their efforts to transform and infuse a space with feeling make a huge impact on a customer's perception of a brand, especially in the hospitality industry! In this episode, Zach gives us his perspective on the Daisy's Table project and how the creative process flows within the interior design space. Let's get to it!