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Content provided by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Nostalgia in Branding

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Manage episode 453130642 series 2878860
Content provided by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why does nostalgia in design feel so good? In this episode, we explore the resurgence of retro in branding and packaging and why it’s capturing the hearts (and wallets) of consumers today. From the psychology behind nostalgia to standout examples like Chobani’s earthy, vintage look and Burger King’s playful retro rebrand, we dive deep into how brands are using the past to shape their future.

We’ll also share tips for experimenting with nostalgia in your own work, the risks of overdoing it, and when retro just isn’t the right fit. Whether you’re a designer curious about this trend or a brand strategist looking to connect more meaningfully with your audience, this episode is packed with insights and inspiration. Tune in to discover how to make nostalgia work for you!

  continue reading

191 episodes

Artwork
iconShare
 
Manage episode 453130642 series 2878860
Content provided by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why does nostalgia in design feel so good? In this episode, we explore the resurgence of retro in branding and packaging and why it’s capturing the hearts (and wallets) of consumers today. From the psychology behind nostalgia to standout examples like Chobani’s earthy, vintage look and Burger King’s playful retro rebrand, we dive deep into how brands are using the past to shape their future.

We’ll also share tips for experimenting with nostalgia in your own work, the risks of overdoing it, and when retro just isn’t the right fit. Whether you’re a designer curious about this trend or a brand strategist looking to connect more meaningfully with your audience, this episode is packed with insights and inspiration. Tune in to discover how to make nostalgia work for you!

  continue reading

191 episodes

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