Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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This week’s episode recaps Paramount raising new ad arbitrage questions, Amazon and Google unveiling new ad agents and IAB Tech Lab introducing its Agentic RTB Framework. Then Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields join the show to outline how, with the introduction of Ad Context Protocol and ARTF, the ad industry is laying the pipes for programmatic advertising’s intersection with AI agents.
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