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Content provided by Sales Schema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Schema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Kevin Lee on Balancing Innovation, Agency Operations, and Growth
Manage episode 457355763 series 2817744
Content provided by Sales Schema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Schema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Ever wondered how a SaaS company successfully pivots to a full-service agency model? In this episode of the Digital Agency Growth Podcast, we sit down with Kevin Lee, the marketing mad scientist and CEO of Didit, a digital agency with a fascinating 25-year history. Kevin shares the inside scoop on Didit's evolution from a SaaS platform to a full-service agency, the strategic thinking behind their 11 acquisitions, and the challenges of balancing sales growth with maintaining service quality. This week, episode 242 of The Digital Agency Growth Podcast is about balancing innovation, agency operations, and growth!
Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
In this episode of The Digital Agency Growth Podcast, Dan Englander and Kevin Lee shares the importance of understanding your client roster so that you can make better long-term decisions and actionable steps you can take today to find a balance between your number of clients and staff size.
Kevin Lee Co-Founded Didit, a leading digital-first marketing firm, in 1996. He also founded GivingForward.org, a cause-marketing nonprofit focused on generating revenues for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. Kevin invents marketing technology solutions for Didit clients and has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing.
In this episode, Dan and Kevin Lee discuss the following:
- The evolution of an agency from SaaS to full service.
- Challenges and wins from multiple business acquisitions.
- The importance of diversifying your client base to your comfort level.
- Balancing your passions with your business responsibilities.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge
CONNECT WITH KEVIN LEE:
CONNECT WITH DAN ENGLANDER:
Chapters
1. Kevin Lee on Balancing Innovation, Agency Operations, and Growth (00:00:00)
2. Kevin Lee's background and the origins of Didit. (00:03:05)
3. Didit's transition from a SaaS platform to a full-service agency. (00:06:10)
4. Challenges of becoming a one-stop shop and the importance of acquisitions. (00:13:39)
5. What to look for in an acquisition. (00:23:49)
6. Concentration risk and balancing client acquisition. (00:27:11)
7. Sales team structure and Kevin Lee's involvement in sales. (00:30:24)
258 episodes
Share
Manage episode 457355763 series 2817744
Content provided by Sales Schema. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales Schema or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Ever wondered how a SaaS company successfully pivots to a full-service agency model? In this episode of the Digital Agency Growth Podcast, we sit down with Kevin Lee, the marketing mad scientist and CEO of Didit, a digital agency with a fascinating 25-year history. Kevin shares the inside scoop on Didit's evolution from a SaaS platform to a full-service agency, the strategic thinking behind their 11 acquisitions, and the challenges of balancing sales growth with maintaining service quality. This week, episode 242 of The Digital Agency Growth Podcast is about balancing innovation, agency operations, and growth!
Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
In this episode of The Digital Agency Growth Podcast, Dan Englander and Kevin Lee shares the importance of understanding your client roster so that you can make better long-term decisions and actionable steps you can take today to find a balance between your number of clients and staff size.
Kevin Lee Co-Founded Didit, a leading digital-first marketing firm, in 1996. He also founded GivingForward.org, a cause-marketing nonprofit focused on generating revenues for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. Kevin invents marketing technology solutions for Didit clients and has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing.
In this episode, Dan and Kevin Lee discuss the following:
- The evolution of an agency from SaaS to full service.
- Challenges and wins from multiple business acquisitions.
- The importance of diversifying your client base to your comfort level.
- Balancing your passions with your business responsibilities.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge
CONNECT WITH KEVIN LEE:
CONNECT WITH DAN ENGLANDER:
Chapters
1. Kevin Lee on Balancing Innovation, Agency Operations, and Growth (00:00:00)
2. Kevin Lee's background and the origins of Didit. (00:03:05)
3. Didit's transition from a SaaS platform to a full-service agency. (00:06:10)
4. Challenges of becoming a one-stop shop and the importance of acquisitions. (00:13:39)
5. What to look for in an acquisition. (00:23:49)
6. Concentration risk and balancing client acquisition. (00:27:11)
7. Sales team structure and Kevin Lee's involvement in sales. (00:30:24)
258 episodes
All episodes
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Similar to The Digital Agency Growth Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
