Every few months, I like to pause and look back at the ideas that resonated most with agency owners on LinkedIn — the ones that got people talking, DM’ing, and quietly saying yeah, that’s been my experience too.

This episode isn’t about tactics. It’s a quick tour through the lessons that seem to keep coming up again and again in our world, the stuff we all wrestle with if we’ve been selling complex services for a long time.

Stuff I cover

• The trouble with the awkward commission pitch and a better way.
• The Low-Data Agency trap — why relying on reactive referrals clouds judgement.
• Going from reactive to proactive — what happens when you finally own your pipeline.
• The real meaning of specialization — how narrowing your market opens everything up.
• Why you should ship a “crappy” campaign and the power of imperfect action.
• The limits of intent data and why trust beats timing every time.
• Planning for an exit by dead-simple milestones.