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Four Ways to Measure Your Digital Customer Success Program | Episode 070

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Manage episode 440390736 series 3479744
Content provided by Alex Turkovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Turkovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Monthly Scale and Digital Meetup: https://digitalsuccess.gradual.com
The Ultimate Guide to Digital CS: 4 Pillars for Success w/ Alex Turkovic & Jan Young: https://zoom.us/webinar/register/6817263533053/WN_GqOn3y7JSZWBt_YM3i87kw#/registration
In today's show...
Measuring Digital Customer Success can be an elusive thing. It necessitates borrowing from all manner of different practices in order to do it effectively.
In this solo episode, I break down four areas of focus for establishing KPIs in DCS:

  1. Traditional CS Metrics
  2. Marketing Campaign Metrics
  3. Program Specific Measures
  4. Attribution

Chapters:

  • 00:00 - Intro
  • 01:14 - News
  • 03:04 - Measuring your Digital CS Program
  • 04:28 - Traditional CS Metrics in Digital
  • 06:57 - Marketing Campaign Metrics
  • 08:31 - Digital CS Program Specific Metrics
  • 10:44 - Attribution
  • 12:09 - Examples of Measuring Attribution in DCS
  • 17:04 - How do you action unengaged accounts/contacts?
  • 20:18 - Recap

Enjoy! I know I sure did.

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Chapters

1. Four Ways to Measure Your Digital Customer Success Program | Episode 070 (00:00:00)

2. Measuring Digital Program Success (00:00:03)

3. Enhancing Digital Program Metrics and Results (00:10:16)

97 episodes

Artwork
iconShare
 
Manage episode 440390736 series 3479744
Content provided by Alex Turkovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Turkovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Monthly Scale and Digital Meetup: https://digitalsuccess.gradual.com
The Ultimate Guide to Digital CS: 4 Pillars for Success w/ Alex Turkovic & Jan Young: https://zoom.us/webinar/register/6817263533053/WN_GqOn3y7JSZWBt_YM3i87kw#/registration
In today's show...
Measuring Digital Customer Success can be an elusive thing. It necessitates borrowing from all manner of different practices in order to do it effectively.
In this solo episode, I break down four areas of focus for establishing KPIs in DCS:

  1. Traditional CS Metrics
  2. Marketing Campaign Metrics
  3. Program Specific Measures
  4. Attribution

Chapters:

  • 00:00 - Intro
  • 01:14 - News
  • 03:04 - Measuring your Digital CS Program
  • 04:28 - Traditional CS Metrics in Digital
  • 06:57 - Marketing Campaign Metrics
  • 08:31 - Digital CS Program Specific Metrics
  • 10:44 - Attribution
  • 12:09 - Examples of Measuring Attribution in DCS
  • 17:04 - How do you action unengaged accounts/contacts?
  • 20:18 - Recap

Enjoy! I know I sure did.

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Chapters

1. Four Ways to Measure Your Digital Customer Success Program | Episode 070 (00:00:00)

2. Measuring Digital Program Success (00:00:03)

3. Enhancing Digital Program Metrics and Results (00:10:16)

97 episodes

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