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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of The Digital Executive, host Brian Thomas sits down with Martin Lucas, founder and CEO of Decision Boundaries, to explore how decision science and deterministic AI are reshaping the way humans and machines think together.
Martin unpacks the psychology of brand trust—how emotion, timing, and tone influence decision-making—and explains why most marketing fails to connect at a subconscious level. He then takes listeners inside his breakthrough work combining decision science, decision physics, and symbolic mathematics to create AI systems that reason with human-like understanding.
Looking ahead, Martin shares his vision for the next decade: AI that understands intent, context, and humanity itself, ushering in an era where technology enhances—rather than replaces—human creativity.
Whether you’re a leader in AI, marketing, or innovation, this conversation offers a rare glimpse into the science driving the next evolution of intelligent systems.
If you liked what you heard today, please leave us a review - Apple or Spotify.
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