Vinny Machado, owner of Maple Tree Landscape, shares his journey from Brazil to the United States and his path to becoming a successful landscaper. He started his landscaping career working for a company and eventually decided to start his own business. Vinny initially used creative marketing strategies, such as putting flyers in newspapers, to attract his first clients. Over time, he learned the importance of business coaching and implementing new strategies to scale his business. Today, Vinny's company has 15 employees and generates close to two and a half million dollars in revenue. Vinny Machado shares his insights on growing a successful landscaping business, emphasizing the importance of knowing your worth, providing excellent customer service, and continuously improving. He discusses the strategies he uses to streamline operations, such as using CRM software and creating videos to communicate with employees and customers. Vinny also highlights the value of offering additional services, like 3D designs and power washing, to differentiate his business from competitors. He emphasizes the need for problem-solving and a positive mindset when dealing with challenges. Vinny's advice for aspiring landscapers is to start small, work hard, and gradually increase prices as the business grows.

Takeaways

• Starting a landscaping business requires hard work and dedication
• Creative marketing strategies can help attract clients
• Investing in business coaching and learning new strategies is crucial for growth
• Setting minimum pricing standards can help increase profitability
• Implementing new ideas and being open to change is essential for scaling a business Start small, work hard, and gradually increase prices as your business grows.
• Invest in CRM software and use it to streamline operations and improve communication with employees and customers.
• Offer additional services, such as 3D designs and power washing, to differentiate your business and provide more value to customers.
• Emphasize problem-solving and a positive mindset when dealing with challenges.
• Focus on continuous improvement and always strive to be better.

Chapters

00:00
Introduction and Background

03:03
Starting a Landscaping Business

09:00
Creative Marketing Strategies

15:52
The Importance of Business Coaching

19:06
Scaling the Business

23:13
Setting Pricing Standards

25:21
Implementing New Ideas

26:23
Establishing Prices and Closing Deals

29:40
Streamlining Operations with Video Communication

34:24
Differentiating the Business with 3D Designs

37:07
Focus on a Specific Area to Make More Money

39:25
Offering Additional Services: Deer Repellent and Power Washing

45:01
Work-Life Balance and Structuring the Day

49:07
Starting Small and Knowing Your Worth

53:53
Continuous Improvement and Increasing Prices

55:21
Conclusion
keywords

landscaping, entrepreneurship, business coaching, marketing strategies, scaling a business, landscaping, business growth, customer service, CRM software, additional services, problem-solving, positive mindset
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call