Join the disruption movement today! Subscribe to The Disruptionists

Podcast, dive deep into transformative insights, and be part of shaping

the future of business. Click here to subscribe now!

https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

In this episode, we dive into the story of Reebok co-founder Joe Foster

and how he turned a small family business into a global sportswear

giant. We explore how he spotted market gaps, made bold brand moves, and

formed the partnerships that powered Reebok’s rise — plus insights from

his book Shoemaker. If you’re into disruptive marketing and brand

storytelling, you’ll want to tune in.

Follow Jess:

https://www.instagram.com/itsjesssingh/

Timestamps:

00:00:00 - Introduction

00:00:52 - Introduction to Joe Foster and His Book

00:01:13 - Joe Foster's Reebok Legacy

00:01:33 - Importance of Strategic Partnerships

00:01:55 - Lessons from Joe Foster's Book

00:02:16 - Building a Brand from Scratch

00:05:35 - Adapting to Challenges in a Competitive Market

00:06:50 - From Homegrown Brand to Global Player

00:08:15 - Importance of Storytelling in Branding

00:09:29 - Authenticity and Personal Connection

00:10:01 - Consistency and Resilience

00:10:54 - Innovation and Staying Competitive

00:11:04 - Additional Insights from Joe Foster