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Is Design Dead? Saving Design in the Modern Enterprise
Manage episode 487949522 series 3513258
Design isn't dead, but it's evolving fast
Nick Cawthon, the founder of Gauge, a San Francisco–based consultancy, joins John on this episode of The Disruptor Podcast to explore why traditional enterprise design often fails and how smarter strategies can bridge the gap between creativity and business value.
Highlights
- Why commoditization pushed Nick to reinvent his design career
- Common enterprise pitfalls when integrating design and research
- The false promise of speed without strategic design thinking
- How design and development teams can collaborate more effectively
- What AI and generative tools mean for design’s future
Key Insights / Quotes
- “Design was dying 10 years ago; it was being commoditized and boxed in.”
- “Faster doesn’t always mean better; we need space for user research and real feedback.”
- “Designers must now master both strategic thinking and front-end tech stacks.”
- “Experience matters, especially when discerning signal from noise in AI-generated content.”
Deep Dive Opportunities
Connect with Nick.
He would love to hear from you.
As he says, "Please do make a connection, and we promise to respond back quickly. Life is short."
Visit Gauge.io, a San Francisco–based consultancy helping teams design the right things, faster and smarter.
Connect with Nick:
- Email: [email protected]
- Call: +1 (510) 560-5472
- Slack: gauge-io.slack.com
Comments or Questions? Send us a text
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Chapters
1. Introduction and Welcome (00:00:00)
2. Guest Introduction: Nick Cawthon (00:00:46)
3. Nick's Background and Career Journey (00:01:23)
4. John's Design Journey (00:03:23)
5. Modern Design Challenges and Pitfalls (00:04:46)
6. Bridging the Gap Between Design and Development (00:07:22)
7. Enterprise Design Strategies (00:12:33)
8. The Role of AI and Generative Tools (00:14:38)
9. Final Thoughts and Farewell (00:16:09)
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