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Most digital transformation projects fail before they even start — because discovery is done wrong.
In this episode of The Disruptors, Julian Wallis hosts a conversation with Ashish Paudel, Intuji’s Chief Operating Officer, on why misaligned discovery derails digital transformation, how it drains profitability, blocks scale, and destroys enterprise value — and what to do differently.
Topics Covered
00:00 - Intro
00:45 - Why discovery is more than feature gathering — setting vision and outcomes
04:20 - Moving from feature-led thinking to outcome-driven transformation
07:00 - How misaligned discovery creates failed projects and wasted investment
10:40 - Superficial discovery: why box-ticking never aligns stakeholders
14:10 - The costly gap between leadership assumptions and end-user reality
18:30 - Good vs bad discovery — asking the right questions to find true needs
22:15 - Why proper discovery must be anchored in PSV: Profit, Scale, Value
26:00 - Discovery as the foundation before agile flexibility
30:45 - Case studies of unused features and misaligned outcomes
36:20 - Designing with stakeholders, not for them — lessons from the field
Skipping proper discovery doesn’t save time or money — it guarantees misalignment, rework, and failure. Done right, discovery becomes the foundation for profitability, scalable growth, and long-term enterprise value.
Key Takeaways
● Misaligned discovery is the root cause of failed digital projects.
● Good discovery is outcome-led, not feature-led.
● Discovery must connect directly to PSV Thinking™: Profit, Scale, Value.
● Engaging end-users is just as important as engaging leadership.
● Discovery done right builds the business case for digital investment.
Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking™, digital transformation, and enterprise growth.
Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)
Subscribe to The Disruptors to learn how to apply PSV Thinking™ and create an EdgeFactor™ in your business.
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