How Brand Authenticity Fuels Influencer Content

The DTC Insider

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Today, I’m thrilled to welcome Charisse & Vicky Pasche, co-founders of Dapper Boi. Dapper Boi is an all-gender, size-inclusive clothing brand with a mission to inspire people to find confidence in their authenticity through clothing.

Here’s a glimpse of what you’ll learn:

Achieving the $1 Million Milestone as a Women-Owned Business.
The Impact of Shark Tank and CBS Mornings Appearances on Brand Growth.
Acquisition Strategies: Channels, What’s Working, and Challenges.
Tailoring Funnels for Each Persona.
Building a Loyal Customer Base: Insights Behind a 30% Retention Rate.
Their Content Creation Process
The Role of 3D Style Mate in Customer Engagement.
Overcoming Fundraising Challenges and Finding the Right Investors.
Balancing Personal and Professional Lives as Co-Founders and Life Partners.

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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