In this episode of The DTC Insider podcast, Brian Roisentul sat down with Katie Diasti, the founder and CEO of Viv for Your V, a modern period brand that is revolutionizing the industry with sustainable and better-for-you products.

• The inspiration behind Viv and its mission

• How Katie turned a college project into a thriving business

• The challenges and rewards of innovating in a traditional category

• Strategies for building a community and incorporating customer feedback

• Viv's journey to getting on Whole Foods shelves

• The role of social media in brand building and customer education

• Insights into retail vs. online sales strategies

• Lessons in scrappy entrepreneurship and resourcefulness

• How Viv is breaking taboos around period care

• Advice for aspiring entrepreneurs

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