In this episode of The DTC Insider podcast, Brian Roisentul sat down with AJ Patel, the SVP of Global Growth at U Beauty. He has been instrumental in scaling the brand's DTC business.

With a background at Unilever and a passion for process improvements and analytics, AJ brings a unique perspective to the luxury skincare industry. Join us as we delve into his strategies for growth, innovation, and customer engagement.

• The shift in marketing strategies due to increasing privacy restrictions

• Why persona work is critical before scaling media efforts

• The importance of a full-funnel strategy for brand growth

• How to balance organic content with paid media for long-term success

• YouTube Shorts as an emerging opportunity for brand visibility

• The growing importance of profitability in today’s e-commerce landscape

• Managing customer acquisition costs while focusing on sustainable growth

• Why ROAS alone isn’t enough—profitability and LTV must guide strategy

• The need for margin and product profitability analysis before scaling

• Why marketers must understand key business metrics beyond ad platforms

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.