In this episode of The DTC Insider, Brian Roisentul discusses the rapid evolution of the conversion funnel in e-commerce, driven by advancements in AI and platforms like ChatGPT.

He highlights the shift from traditional website-centric shopping to a more integrated, AI-driven experience where consumers seek answers directly from AI rather than navigating to websites.

• How AI is transforming the traditional conversion funnel

• The growing consumer preference for getting answers directly from AI

• The shift from websites as destinations to sources of structured data

• The increasing necessity of integrating AI into e-commerce strategies

• Why brands need to optimize their online presence for AI visibility

• The significance of Shopify’s partnership with ChatGPT in the industry

• The impact of declining search engine click-through rates on discovery

• The importance of understanding evolving consumer behavior

• The rise of distributed commerce across multiple platforms

• How providing clean, accurate data improves AI-driven brand visibility

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.