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In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her unique journey from being a business journalist to leading a startup focused on sustainability and e-commerce.

Here's a glimpse of what you'll learn:

  • Shraysi's journey from journalism to entrepreneurship

  • Storytelling for effective leadership and communication

  • Lessons from high-stakes journalism

  • The origin of Kidsy from personal parenting experiences

  • Importance of market validation

  • Financial fundamentals for sustainable growth

  • Evolving marketing strategies with consumer behavior

  • Using AI tools for productivity and efficiency

  • Building and leading a remote team

  • Sustainability’s impact on consumer decisions

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This episode is brought to you by ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠.

⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠here⁠⁠⁠⁠.

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108 episodes