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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks, co-founder of Glorilight.
Here's a glimpse of what you'll learn:
Clay’s entrepreneurial journey through five ventures
The founding story of GloryLite and its fast launch
Lessons learned from HavenLock and complex manufacturing
Key takeaways from Shark Tank and going viral
How to turn failures into lessons for the next venture
Customer acquisition then vs. now: iOS14, Meta ads, tariffs
The importance of community and brand as a competitive moat
Counterfeit competitors and the fight to protect IP
Balancing CAC with LTV and the importance of retention
Resiliency, uncertainty, and advice for entrepreneurs in 2025
This episode is brought to you by BSR.
BSR helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR, visit their website or book a call here.
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