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How Small Businesses Win on Reddit in 2025

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Manage episode 469756524 series 2444258
Content provided by John Jantsch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Jantsch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics.

Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introducing Jim Squires
  • [00:56] How Does Reddit Differ From Other Platforms?
  • [04:20] Impact of Search on Reddit
  • [05:54] Best Practices for Businesses on Reddit
  • [08:17] How Does Advertising Fit in on Reddit
  • [10:52] Getting Organic Reach on Reddit
  • [13:05] Small Business Mistakes on Reddit
  • [15:47] How to Measure Success on Reddit
  • [18:34] Meeting People Where They Are

More About Jim Squires:

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

  continue reading

1242 episodes

Artwork
iconShare
 
Manage episode 469756524 series 2444258
Content provided by John Jantsch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Jantsch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics.

Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introducing Jim Squires
  • [00:56] How Does Reddit Differ From Other Platforms?
  • [04:20] Impact of Search on Reddit
  • [05:54] Best Practices for Businesses on Reddit
  • [08:17] How Does Advertising Fit in on Reddit
  • [10:52] Getting Organic Reach on Reddit
  • [13:05] Small Business Mistakes on Reddit
  • [15:47] How to Measure Success on Reddit
  • [18:34] Meeting People Where They Are

More About Jim Squires:

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

  continue reading

1242 episodes

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