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Renewing the American Dream: How Hispanic-Americans Can Save our Fractured Nation | Roberto Ruiz, executive vice president of Research, Insights and Analytics at Univision

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Manage episode 315103119 series 3269303
Content provided by CivicScience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CivicScience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

CivicScience data tell us that Hispanics today are a mind-blowing one-and-a-half times more likely than non-Hispanics to believe they can achieve the “American Dream.” Non-Hispanics are 20% less likely to believe the American Dream exists at all.

In our final episode of the season, CivicScience CEO and host John Dick talks with Roberto Ruiz, the head of Research, Insights, and Analytics for Univision, the largest Hispanic-audience media company in the U.S. The two discuss the growing and evolving population of Hispanics in America, why they’re so crucial to marketers, and – surprisingly – why a growing number of them supported Donald Trump in 2020.

Subscribe to the CivicScience newsletter at civicscience.com.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 315103119 series 3269303
Content provided by CivicScience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CivicScience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

CivicScience data tell us that Hispanics today are a mind-blowing one-and-a-half times more likely than non-Hispanics to believe they can achieve the “American Dream.” Non-Hispanics are 20% less likely to believe the American Dream exists at all.

In our final episode of the season, CivicScience CEO and host John Dick talks with Roberto Ruiz, the head of Research, Insights, and Analytics for Univision, the largest Hispanic-audience media company in the U.S. The two discuss the growing and evolving population of Hispanics in America, why they’re so crucial to marketers, and – surprisingly – why a growing number of them supported Donald Trump in 2020.

Subscribe to the CivicScience newsletter at civicscience.com.

  continue reading

24 episodes

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