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How Greggs took over Britain | One sausage roll at a time
Manage episode 468695485 series 3616097
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Greggs went from a small-town bakery in Newcastle to a Britisch cultural icon, selling millions of sausage rolls a week and even outselling Starbucks 2x in coffee. But how did they do it?
In this episode, we break down the strategy that made Greggs a household name, why their business model works so well, and whether they can keep growing, or if they’re running out of room.
Main topics:
🥖 From a single bakery to a cultural icon
💰 The secret(s) to Greggs’ success
⚠️ What's next for Greggs?
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