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Takeaways
- Flash sale sites like Haute Look played a significant role in shaping the modern e-commerce creative production industry.
- The early days of e-commerce product photography involved high-volume shooting and the need for a balance between speed and quality.
- Consistency in imagery, including background color and lighting, became a crucial aspect of e-commerce photography.
- Retouchers played a vital role in identifying equipment issues and collaborating with stylists to ensure accurate and high-quality images. E-commerce photography presents unique challenges, such as time constraints and the need for efficiency.
- The demanding nature of e-commerce photography has led to the recognition of the importance of creativity in the industry.
- The evolution of technology has greatly impacted the way e-commerce photography is conducted, allowing for more efficient workflows and collaboration.
- Training programs for retouchers should focus on establishing standards and autonomy, while utilizing technology to aid in the training process.
Chapters
00:00 Introduction and Background
01:17 Early Days at Haute Look
03:22 Challenges of E-commerce Product Photography
05:27 Impact of Flash Sale Sites on E-commerce Creative Production
09:47 Transition to In-house Studios
12:50 Digital Workflows and File Management
18:19 Retouching Challenges and Standards
21:49 Importance of Consistency in E-commerce Imagery
25:05 Color Accuracy and QA Process
29:15 Role of Retouchers in Identifying Equipment Issues
31:34 Collaboration between Retouchers and Stylists
32:40 The Challenges of E-commerce Photography
36:21 The Impact of E-commerce Photography on Creativity
39:48 The Evolution of E-commerce Photography
45:40 The Importance of Communication in E-commerce Retouching
48:30 Training Retouchers and Autonomy
53:53 The Role of Technology in E-commerce Photography
59:02 Building a Training Program for Retouchers
01:04:46 The Future of E-commerce Photography
Credits
This podcast was produced by verybusy.io and co-produced by Daniel Jester
Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication
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