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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Ready to get more sales with your Marketing Strategy?
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When we talk with businesses about their marketing efforts and plans to scale, we commonly find that brands are too focused on their ROAS, or return on ad spend. They are consumed with raising their ROAS to 7x or 10x and lose sight of their original goal: growing their business. If this describes you, do not fear – We’ve been there too. Let’s take a look at how you can measure your marketing efforts and grow your business well.
At Shopanova, we prefer to zoom out and look at the larger picture of your marketing strategy. Ask yourself questions about your strengths and weaknesses, and evaluate your strategy as a whole.
Am I saturating the market with my content? Do people see my ads? Are they learning about my brand? Am I increasing sales year over year?
🧐(2:20) What is ROAS?
😱(6:23) ROAS pitfalls
📈(8:54) Measuring the success of a marketing campaign
🚀(12:12) What does real brand development look like?
💪(19:04) Conclusions
Are you interested in pushing your creative strategy to the next level?
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