Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Ever feel like you're on a constant treadmill of trying to understand how to maximize the benefits of Facebook advertising for your ecommerce business?
Cut through the digital clutter with this episode's guest—fractional marketer Stacy Zeal—who brings 11 years of experience and a keen understanding of Facebook's algorithms to our conversation. We zero in on the power of Facebook for ecommerce, explore effective ad formats, and dive into the nitty-gritty of ad fatigue.
Chapters
1. Harnessing the Power of Facebook Ads (00:00:00)
2. Effective Ad Formats for Ecommerce Brands (00:06:18)
3. Understanding Facebook's Algorithm for Ad Targeting (00:13:40)
4. Maximizing Facebook Ad Effectiveness, Preventing Fatigue (00:16:30)
5. Optimizing Ad Campaigns and Future Trends (00:20:43)
6. AI's Impact on Ecommerce Advertising (00:29:01)
14 episodes