📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature ⁠⁠Graham Lubie⁠⁠, the Vice President, Digital at Wasserman Digital - ⁠⁠https://digital.teamwass.com⁠⁠

📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically

📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:

- Voice of the B2B Buyer: “How can you know if you don’t ask?”

- Digital Maturity, what it is, and what it isn’t

- Buyer-Centric Transformation

- AI in B2B Digital Transformation: Stay Curious

- From Strategy to Execution: Making Digital Change Stick

- A Sales Force/Process Automation Approach to Digital Customer Adoption

- The Future of B2B Commerce: Cutting through the noise and determining what really matters

📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they do

Enjoy!